Cigar Libre » cao distributing http://www.cigarlibre.org Fri, 08 Jul 2011 12:00:50 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Torano Cigar: Family Announces Big Changes http://www.cigarlibre.org/products/torano-cigar-family-announces-big-changes.html http://www.cigarlibre.org/products/torano-cigar-family-announces-big-changes.html#comments Fri, 23 Jul 2010 15:36:25 +0000 admin http://www.cigarlibre.org/?p=461 Creating some drama before opening day at this year’s International Premium Cigar and Pipe Retailers’ annual trade show, family-owned Torano Cigars made waves with the announcement of several company changes. First unveiling a brand new logo that smacks of Porsche-like graphic design and imagery, the 50-year old company also displayed their hip new marketing tagline alongside a revised company name.  As if pitching themselves as the Torano Family Cigar Company and proclaiming the company’s rich heritage with “Our Roots Run Deep” wasn’t enough, the company shocked IPCPR attendees by jumping the tradeshow’s opening day with announcing that it plans to take over ownership of cigar distribution under the company’s umbrella of services.

Formerly using CAO International, as their preferred distributor, Torano has already set plans in motion for the distribution takeover by hiring new staff at their base in Miami, Florida. Spreading the word of company changes, Torano’s marketing plans for the brand include using social media and a busy tradeshow and conference schedule in 2011 with planned appearances by Carlos Torano himself.

Torano will also be rolling out three new cigars to their lineup and including a line extension – the “Torano 50 Years” line complete with new box pressed vitola.

We’re looking forward to seeing the new lines and watching the evolving Torano Family Cigar Company as they make big changes, all in the name of good cigar smoking.

]]> http://www.cigarlibre.org/products/torano-cigar-family-announces-big-changes.html/feed 0